Category: product differentiation
-
I Found a Treasure at Walmart
One of my joys in life is crossing paths with someone who models excellent customer service. I’m talking about an individual who obviously stands out above the crowd. I had one of these encounters several years ago at (of all places) Walmart. For the purpose of this article, I will refer to this person as…
-
My Donut Dilemma
I sometimes get obsessed with the strangest things. Since I’ve been living in north Texas I’m flabbergasted by the lack of differentiation within the donut shop segment. No doubt I am the only one who has a hang up on this particular topic. Did you know there are 3800 donut places in Dallas-Fort Worth? Not…
Bill Campion 